Swiss Wine Promotion (SWP) is responsible for promoting the image of Swiss wine in Switzerland and abroad. Its mandate is to help position Swiss wine as a product with high added value and to work with the viticulture and wine producing industry as a whole to increase the value of their products. Swiss Wine Promotion’s mandate comes from the Interprofession de la Vigne et du Vin Suisse (IVVS), to develop and implement its marketing, communication, media and image strategy.

  • Restaurants «Saveurs du Valais»

    At the «Saveurs du Valais» (Flavours of Valais) restaurants, you can try seasonal local food and enjoy Valais specialities made from traditional recipes. Fancy a traditional raclette, an «assiette valaisanne» (platter of local products) or some asparagus?

  • Oenotourisme Vaud (VD)

    The canton of Vaud and Switzerland began their wine tourism initiative, as did certain destinations such as Bordeaux, Alsace, Burgundy, Piedmont and even Tuscany several decades ago. Their current success did not happen by chance.

  • Guilde / Gilde

    Swiss gastronomy offers high quality, diversity and delicacies for all tastes, which is what the Guild is committed to.

  • Ambassadeur du Terroir (GE)

    The "Geneva Terroir Ambassador" label distinguishes cafes, restaurants or hotels that promote local Geneva products.