Did you know that many consumers still ignore the existence of Swiss wine! And off course they do not know it often competes with the best foreign wines. Swiss Wine Promotion (SWP) is the organisation created and supported by the Swiss Confederation to promote the excellence of Swiss wines in Switzerland and internationally.
Swiss Wine Promotion supports a number of national events, such as the "Open Wineries" days in May, whose success has been increasing for thirty years, and the Swiss Wine Week, which will hold its fourth edition in September this year.
The aim of the Swiss Wine Week is to promote the presence of Swiss wines in restaurants. The 2017 edition is already quite different from the previous ones, because 690 restaurants are now listed on www.swisswineweek.ch.
A LABEL FOR THE BEST WINE CARDS OF SWITZERLAND
In addition we are launching a Swiss Wine label for restaurants which reflects the presence of our wine regions on the wine menus. For example 3 gold glasses indicate that a restaurant offers wines from 5 to 6 Swiss wine regions: Valais, Vaud, Geneva, the three lakes, the German-speaking part of Switzerland and Ticino.
During our research we even discovered establishments in all parts of Switzerland, which succeeded in successfuly listing wines from all 24 Swiss cantons. Clearly there are enthusiastic restaurant owners out there who await your visit so you may discover the treasures in their cellars.
In addition, last year the Swiss Wine Week, which actually lasts 3 weeks from the 1st to 24th of September, is organized concomitantly with the "Semaine du Gôut" (the week of taste).
A public contest
A contest with prizes consisting of 200 vouchers worth 80 francs for the purchase of Swiss wine at the restaurant and to be consumed in September. (https://gourmet.swisswine.ch/en/week17).
Restaurant owners will not be forgotten since the public will be able to win them vouchers to buy Swiss wine by voting for their favorite table.
To the contests
1. I am going